MAD ABOUT HUE’S AUTUMN-WINTER 2016/17 COLLECTION

VIBRANT AND DYNAMIC COLOURS OF NATURE

DEFINE MAD ABOUT HUE’S AUTUMN-WINTER 2016/17 COLLECTION

 

Singapore, 12 May 2016 – It is a whimsical collection inspired by nature…with nature. It is a palette of bold colours on intricate and carefully constructed prints. Mad About Hue unveils Take Courage, its Autumn-Winter 2016/17 collection that will be on the shelves this July, embracing nature in all its glory of ubiquitous florals and the fascinating world of insects.

Kimono-inspired pieces are given a modern twist to reflect the drama and influence of Asian culture; while the predominant colours of green, black and purple are accented with some subtle yellow to bring the Take Courage collection to life. The nature influence can be observed through a creative collage between photography and hand-drawing. Insects are put into the spotlight, from the welcome presence of butterflies to the bold onslaught of some of the earth's scarier scorpions and beetles.

  

Just as people squirm at the sight of creepy-crawlies or embrace them, Mad About Hue’s new season collection, Take Courage, turns the fear-factor into something breezy and beautiful.

For media inquiries contact Karen Heng on karen@heatbranding.com / +65 9876 8910.

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About Mad About Hue (www.mahcollection.com)

MAH produces accessories and ready to wear collections that delight, amaze and fascinate the viewer. With the aesthetic statement "SCIENCE + ART becomes FASHION" Mad About Hue is all about prints, colours and individuality creating wearable art pieces.

MAH also specializes in creating commercial and conceptual prints. We design, develop and produce an extensive range of printed fabrics for the global fashion and interior industries.

All our collaborative artists have a background in science or involve the process of science in the creation of their work. All our creative pieces have a limited printing run – a must-have for art lovers and collectors.